Dresd is an AI stylist that has met your wardrobe. It knows what you own, what is clean and what the sky is doing — so when you ask for an outfit, it answers from your own clothes, and has you dressed in thirty seconds.
You
the stylist goes to look
Dresd
An example closet, made up to show how it works. Yours will answer differently.
Asked in Anna’s closet: Rooftop dinner at eight. It might rain.
The stylist goes to look:
Dresd: The trench over the black knit dress — rain wants sleeves. Tan ankle boots, the rust scarf for colour, and the tote takes the umbrella.
Its card: Rain at eight
Asked in Anna’s closet: What’s clean for the week?
The stylist goes to look:
Dresd: Bottoms and dresses will carry the week. Tops are the bottleneck — three clean. One wash by Wednesday and you’re covered.
Its card: Ready to wear
Asked in Anna’s closet: Four days in Lisbon, leaving Friday.
The stylist goes to look:
Dresd: Nine pieces, and it all fits a carry-on. The denim jacket covers the evenings; the sundress does both dinners with the sandals.
Its card: Lisbon
Asked in Daniel’s closet: Client lunch, then the school run.
The stylist goes to look:
Dresd: The charcoal blazer over the white poplin, with the jeans — sharp at the table, fine at the gate. Loafers, and the watch.
Its card: Lunch, then the gate
Asked in Daniel’s closet: What’s clean for the week?
The stylist goes to look:
Dresd: Two clean shirts for three office days. Wash tonight, or Thursday is the hoodie.
Its card: Ready to wear
Asked in Mila’s closet: School tomorrow. It’s 4° at eight.
The stylist goes to look:
Dresd: The yellow puffer over the purple jumper, patchwork jeans, and the green trainers — it’s gym day. Rainbow beanie for the walk.
Its card: Thursday, gym day
Asked in Mila’s closet: What’s clean for the week?
The stylist goes to look:
Dresd: One pair of trousers left for five school days. Tops are fine. A wash tonight sorts the week.
Its card: Ready to wear
Asked in Leo’s closet: Puddles after kindergarten.
The stylist goes to look:
Dresd: The orange boiler suit over the red tee, and the blue boots — puddle-proof. Grey hoodie underneath, beanie in the pocket.
Its card: Puddle day
Asked in Leo’s closet: What’s clean for the week?
The stylist goes to look:
Dresd: Two pairs of trousers and the boiler suit. That gets you to Wednesday. Wash tomorrow night.
Its card: Ready to wear
№ 01The premise
You already own more clothes than you wear. Dresd is on their side — and on yours. It turns the closet you have into the one that works, gives it a stylist who notices, remembers and asks before it acts, and tells you plainly when the thing in your hand is one you already own.
№ 02Ask it anything
Ask for an outfit, a packing list or how to wash the silk. The difference is what happens next. Dresd doesn’t compose a plausible answer — it goes and looks: at the sky, along your shelves, in the wash, through what you told it last month.
01 / 05
ANAsked in Anna’s closet
the stylist goes to look
Six pieces have been waiting since spring. The houndstooth skirt deserves another go — it works with the black long-sleeve and the knee boots you wore last week.
Rarely worn
Waiting since spring
Wool midi skirt
Utility jumpsuit
Satin clutch
02 / 05
ANAsked in Anna’s closet
the stylist goes to look
Three ways, none of them new. Quiet with the black long-sleeve, softer with the oatmeal jumper, sharper with the cream blouse.
Three ways
Wool midi skirt
Quiet
Soft
Sharp
03 / 05
DAAsked in Daniel’s closet
the stylist goes to look
No — the machine will take the shape out of it. Brush it and air it overnight. Three wears in, it doesn’t need cleaning yet.
Care
Wool blazer
04 / 05
MIAsked in Mila’s closet
the stylist goes to look
Seven pieces. Two of everything that gets muddy — and the kilt for Sunday lunch.
Trip
Grandma’s
Sat 17 – Sun 18 Oct
OutdoorsSunday lunch
05 / 05
ANAsked in Anna’s closet
the stylist goes to look
Noted. On office days I’ll reach for a layer first — and you can strike this out the day it stops being true.
Saved to memory
“The office runs cold.”
Noted 8 Oct · yours to edit or strike
01 / 05
Five things people ask. Every one is answered from the closet, not from the internet.
№ 03In your hands
What Dresd remembers
4 notes · Anna’s closet
Proposed
Mark “Rain at eight” as worn. Move the knit dress to the wash.
It proposes. You approve. Nothing in your closet changes without your tap — wash day, wear logs, retiring the tired tee.
№ 04Closets, plural
Yours, your partner’s, the children’s: one wardrobe app for the whole family. One tap between them — and each closet keeps its own clothes, its own laundry and its own conversations with the stylist.
The same morning, asked four ways
You
What do I wear today?
Dresd
The camel cardigan over the breton top, navy trousers, loafers. Dry until evening.
№ 05The stance
Most fashion apps exist to sell the next thing. Dresd is on the side of the clothes you already own. Hold a maybe up to your closet before you buy, and the purchase check will tell you — either way.
In the shop — pick up a maybe
Checked against Anna’s closet. Four maybes, four different answers: the verdict has to be believable in both directions.
Likely a duplicate
A camel wool overcoat is already doing this job, and the trench covers the milder days. A second one would wait its turn.
Style fitSquarely your style
Climate fitGood for your weather
Why — you already own
Why Dresd can say this
Dresd earns from subscriptions, and from nothing else.
What we won’t tell you
We will not tell you how much carbon or water you saved. Nobody can measure that honestly for one person’s wardrobe, and we would sooner say nothing than guess.
We count what we know: what you wear, and what you put back.
From Anna’s example closet. Buying less, wearing more of it, keeping it longer: that is also the more sustainable way to dress. We’d rather you noticed than be told.
№ 06Keep count
A year of buying nothing. Five new pieces a year. Thirty wears from everything you do buy. People keep rules like these in notebooks and spreadsheets — Dresd keeps the count from what you already tell it: what you buy, and what you wear.
Four challenges · Anna’s closet
Two can run at once in a closet — one about what you buy, one about what you wear. Each closet keeps its own, so what is bought for one person never counts against another’s. Tap a challenge for its rules.
Anna’s no-buy, day 23 — try it
On Home
In the shop
Likely a duplicate
Bought something anyway? It’s counted, and the challenge carries on.
Day 23 of 60, and the wool coat from the shop above. Put it back — or don’t.
One count that’s always on
Nothing to start. Every piece you mark as bought counts its wears towards thirty — so a purchase keeps being judged long after the shop.
4 of 9 at 30 wears
What you bought
Trench coat
Silk blouse
№ 07True this morning
A suggestion is only worth having if it is true at seven in the morning. Dresd knows what is in the wash and reads the actual weather forecast, so the outfit it suggests is one you can put on.
Dresd · Anna07:10
9° now, 15° by two, dry. The camel cardigan over the breton top, navy trousers, loafers.
Ready to wear
Tops are the bottleneck — 3 of 9 clean.
38 of 40 pieces clean. Each closet gets its own look and its own laundry count.
№ 08In your pocket
No mock-ups. These are the screens you will be holding, on iPhone and on Android.
Home
The stylist
The closet
Closets, plural
Today’s look
Why it works
Worth it?
What’s clean
№ 09From the journal
Well Worn
The Dresd journal — on wearing what you own, buying less of it, and making it last.
Wear it
“Smart casual”, “cocktail”, “black tie optional”: what each one asks for, the one piece that moves you up a step, and what to do when your closet can’t reach it.
Wear it
Said everywhere, measured nowhere. Where the 80/20 wardrobe comes from, what has actually been counted, and how to find your own number.
Ask the stylist
A week away, half the closet in the wash, and a bag to pack by Friday. The stylist's answer, and the working behind it.
№ 10What it costs
Yours without a subscription
What the subscription is for
Two plans, Basic and Premium, each monthly or annual, and a new account starts with some of the stylist’s time on the house. The price is shown in your own currency in the store before you buy. One subscription covers every closet in the account.
№ 11Begin
Ten minutes and one rail of hangers is enough. Add the pieces you actually wear; the stylist takes it from there.
Reading this on a laptop? Point your phone’s camera here.
№ 12Straight answers
No. Dresd has no shop, no product links and no adverts. It earns from subscriptions and from nothing else, which is why it can tell you to skip a purchase.
Downloading it is, and your closet, laundry and wear tracking, challenges and saved looks work without paying. The AI features — the stylist, looks composed for the day, details read from your photos, styling advice on a piece or a look, and verdicts in the shop and in the mirror — come with a one-off allowance on a new account, so you can try each of them; after that they need a subscription: Basic or Premium, monthly or annually. The price is shown in your own currency in the store before you buy.
On iPhone and on Android.
Yes. Ask for an outfit and it reads the real forecast for where you’ll be — the place you name, the trip you’re on, where your phone is if you allow it, or else your closet’s home town — then picks only from what’s clean, so the look is one you can put on today.
Yes. Tell the stylist where you’re going and on which dates, and it proposes the trip; with the trip saved, it proposes a packing list from your own closet. Nothing is saved until you tap.
Yes — up to ten closets in one account, under one subscription. Each has its own pieces, looks, laundry and conversations with the stylist. A closet is a name and a colour; nothing about anyone’s age or body is stored on it.
No. Start with the pieces you actually wear — a solid week or two of outfits is plenty to make Dresd useful on day one. Add the rest whenever you are doing laundry.
Your closet, your preferences, and the notes you have asked it to keep — all readable, editable and deletable in the app. It never stores details about your body, even if you volunteer them. We don’t sell data, and you can export or delete everything at any time.
Yes: the stylist, looks composed for the day, details read from photos, styling advice, and the verdicts in the shop and in the mirror use AI. It never changes your closet without your tap, and every note it keeps is yours to read and delete. Your closet, laundry and wear tracking, challenges and saved looks use no AI and need no subscription.
